Fashion magazines, advertisers, designers, and entertainment producers are constantly including and referencing Betty in their offerings. Last year marked the 90th anniversary celebration for the glamorous international icon Betty Boop. For the past 9 decades, she has sung, sashayed, and “Boop-Oop-a-Dooped” past rules and conventions, unafraid to take risks or set trends, and proving time after time that she can do anything she sets her mind to. She is one of the most popular and successfully licensed characters in entertainment history, with licensees in the United States and around the world that produce quality products bearing Betty’s likeness in virtually every category.īetty Boop’s popularity today shines through her prevalence in pop culture. Global Licensing will combine its expertise in brand building with their strength and resources around the world to connect Betty with new territories and consumers while creating exciting new opportunities for her core fan base. We can’t wait to let our global team have the opportunity to grow the program in a very strategic and aggressive way.” “Betty is truly a cultural Icon that has gained the respect and admiration of millions of fans around the word. “I have been a longtime fan of Betty Boop and Fleischer Studios,” said Jeff Lotman, CEO of Global Icons. We also look forward to continuing to build our demographics and wonderful relationships in the Betty Boop marketplace in every way possible.”
Mark Fleischer, Chairman and CEO of Fleischer Studios said, “We’re excited for the future and all the fantastic ideas in the works with Global Icons. I’m confident they’ll do a superb job representing Betty Boop and our other classic characters. Los Angeles, January 12th, 2021 – Fleischer Studios and leading brand-licensing agency Global Icons announced today that Global Icons is the new worldwide exclusive licensing agent for the Studios’ beloved slate of classic characters, including the iconic animated screen star Betty Boop. The move was official on January 1st and comes as Fleischer Studios looks to expand opportunities for its properties in creative new ways.
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